
The Infinite Loop of AI - and How It Will Eat Itself
I asked AI to write an opinion piece about AI writing and opinion piece about AI, and how that can lead to an infinite loop. And now I’m writing an opinion piece about AI writing an opinion piece about AI writing and opinion piece about AI.
18 Branding & Marketing Essentials for Start-Ups
Ensure your branding is the secret ingredient in your company recipe. Blend it seamlessly from the get-go, infusing it into your product and platform DNA.
The Creativity Ain’t Dead Series
Part 2: Now we’re FLYING!
Ahhh airports – a place of excitement, anticipation, emotion, frantic rushing, cheesy rom-coms…and fancy advertising!
The Creativity Ain’t Dead Series
Part 1: CreaTEETHity
Many norms within dental marketing render it tediously formulaic at times. The wholesome family scenes, smug mirror smiles, before-and-after visuals, vibrant lifestyles and all-round CLEAN living…
Give me some space, man!
A rant about why less is more when it comes to brand marketing. As Beth Gibbons purred in Portishead's 1994 classic, Glory Box, "Move over and give us some room, yeah!" She wasn't referring to making space in brand marketing strategy and execution, but then again...
All right or so wrong? Some thoughts on "correct-vertising"
Some names are just tricky to say. I've had times when I've known someone for years, gone past the stage where it's appropriate to ask how their name's pronounced, and just avoided ever saying it.
The bloodstream guide to fabulous fitness marketing
Part 1: 10 Top Tips
Never underestimate the power of the brand…